Last year Google made over $130 billion from ads. That’s a lot of money. What if we took some of that money and used it to plant trees? That’s what Ecosia is all about.

And it would be a great concept, if it wasn’t so poorly executed. I fully support Ecosia’s mission and if you don’t mind some inconveniences then I suggest checking it out: you can add it to your desktop browser to replace Google/Bing, or you can find it on the Apple Store and Play Store.

But I’m going to be honest with you… I really do care about the inconveniences.

Local Businesses

First, let’s Google search “local vegetarian food”. What do I get? The three nearest vegetarian restaurants along with useful information such as the star ratings, a review that mentions the keywords “vegetarian food”, the suburb, a photo, and a link to their Google Maps listing.

What do I get when I make the same search on Ecosia? Four irrelevant ads, then a link to Yelp, Trip Advisor, and then less and less relevant search results – useless.